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Marketing Manager- Emerging Markets

Marketing Manager- Emerging Markets

Job ID 
2018-1168
Job Locations 
IT-Bologna
ES-Madrid
Category 
Marketing
Type 
Full-Time/Regular

More information about this job

Overview

 

 

Job Summary:

This newly created position supports the marketing of the ZOLL portfolio across BRIC, LATAM and emerging markets in the Middle East and ASEAN.  With the addition of the new products to our portfolio there is a need for a greater focus on emerging markets in order to capture share and balance adoption of the ZOLL platform. While this position will be mainly in support of the hospital sector, it will also support EMS where there is a valid opportunity in these markets. 

 

Locations: Spain or Italy

 

Responsibilities

ZOLL Medical is a growing, innovation-driven company on the forefront of delivering medical devices to save lives, and software solutions to improve efficiency. With customers in more than 140 countries, we continue to expand our reach, as well as our product offerings. Hospitals, emergency medical services (EMS), and others trust us to provide high-quality products and exceptional customer service. ZOLL products are used every day across the globe to save the lives of people who suffer sudden cardiac arrest. From Real CPR Help® technology—an industry first—to the world’s only wearable defibrillator, our capabilities and features set us apart. But none of this would be possible without the motivation and dedication of ZOLL employees, and we’re invested in their success.

 

We offer competitive salaries and a comprehensive benefits package. Join our team. It’s a great time to be a part of ZOLL!

 

Essential Functions:

  • Develops a market strategy, pricing and product positioning to support the launch of new products
  • Works with the International Directors to develop a strategic platform that positions the entire defibrillator portfolio to ensure that ZOLL maximizes the share of market attainable
  • Develops the downstream marketing materials for the new product, including but not limited to brochures, training materials, web presence and communication plans
  • Prioritizes the available markets and prepares launch materials for each to ensure that the entire portfolio is well understood, and solution selling is at the forefront, to avoid introducing a box mentality in these markets
  • Plans and conducts launch meetings in key markets with the assistance of other marketing staff as needed
  • Works with the international directors and the product managers to move our platforms away from paddles to hands free electrodes
  • Works to establish a tiered market approach to hospitals where sales of all ZOLL defibrillators (including AEDs) can become part of a hospital conversion
  • Works with the International Director to develop and manage the international marketing budget in support of emerging markets
  • Acts as the subject matter expert on defibrillators in emerging markets
  • Works closely with the marketing directors and marketing communications team to guide the sales organization to success and provide excellent customer communication
  • Other activities as defined by the International Director

 

Qualifications

Skill Requirements:

  • Demonstrated ability to take complex information and make it useful to customers and sales teams
  • Demonstrated written and oral communications skills including strong presentation skills
  • Excellent analytical, organizational, negotiation and project management skills
  • Strong results orientation

Required / Preferred Education and Experience:

  • Bachelor’s degree in business or technical area, Master’s degree in Marketing preferred
  • 10-12 years of Marketing and Product Management experience

 

Other Duties:

 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities will be reviewed periodically as duties and responsibilities change with business necessity. Essential and marginal job functions are subject to modification.

 

ZOLL Medical Corporation appreciates and values diversity.  We are an Equal Opportunity Employer M/F/D/V