ZOLL Medical is a growing, innovation-driven company on the forefront of delivering medical devices to save lives, and software solutions to improve efficiency. With customers in more than 140 countries, we continue to expand our reach, as well as our product offerings. Hospitals, emergency medical services (EMS), and others trust us to provide high-quality products and exceptional customer service. ZOLL products are used every day across the globe to save the lives of people who suffer sudden cardiac arrest. From Real CPR Help® technology—an industry first—to the world’s only wearable defibrillator, our capabilities and features set us apart. But none of this would be possible without the motivation and dedication of ZOLL employees, and we’re invested in their success.
We offer competitive salaries and a comprehensive benefits package. Join our team. It’s a great time to be a part of ZOLL!
Plan, manage and maintain: ZOLL’s Web presence, including ZOLL’s global external and internal web properties; global iPad apps; social media sites; general electronic communication activities; and special projects. Establish tools for electronic marketing lead nurturing and targeted marketing, including set-up, development, and use strategies. Establish strategies for analytics of web and iPad apps, and create reports on all properties. Establish mobile strategies for web properties, including responsive design. Train and support a global team of multilingual website administrators. Help develop and execute a digital strategy for the company. Develop web marketing budget. Supervise a Web Designer and a Web Developer, and outside consultants who have responsibility for specific tasks within these areas.
The Manager of Digital Marketing Services will help define ZOLL’s web strategy as directed by overall corporate strategy, in cooperation with channel/product marketing Directors. The manager will supervise zoll.com, developing and maintaining the site and directing globalization/localization projects. The manager will supervise marketing automation software and provide guidance and development in automated marketing campaigns, and in integrating the site and software with other ZOLL management tools, such as SalesForce. The manager will supervise/maintain ZOLL’s other Chelmsford-based external websites and serve as a consultant to other public-facing ZOLL sites managed by other ZOLL locations, including helping in the development/migration of other ZOLL sites into the CMS. The manager will also supervise the development and maintenance of ZOLL’s library of multilingual apps and website versions of these apps for use by sales, distributors, manufacturer reps, in-house, and at tradeshows. The manager will also work with new acquisitions in incorporating their web and digital marketing processes.
The manager will also:
Required/ Preferred Education and Experience:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities will be reviewed periodically as duties and responsibilities change with business necessity. Essential and marginal job functions are subject to modification.