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Digital Marketing Specialist

Digital Marketing Specialist

Job ID 
2017-1018
Job Locations 
US-MA-Chelmsford
Category 
Marketing
Type 
Full-Time/Regular

More information about this job

Overview

ZOLL Medical is a growing, innovation-driven company on the forefront of delivering medical devices to save lives, and software solutions to improve efficiency. With customers in more than 140 countries, we continue to expand our reach, as well as our product offerings. Hospitals, emergency medical services (EMS), and others trust us to provide high-quality products and exceptional customer service. ZOLL products are used every day across the globe to save the lives of people who suffer sudden cardiac arrest. From Real CPR Help® technology—an industry first—to the world’s only wearable defibrillator, our capabilities and features set us apart. But none of this would be possible without the motivation and dedication of ZOLL employees, and we’re invested in their success.
 

We offer competitive salaries and a comprehensive benefits package. Join our team. It’s a great time to be a part of ZOLL!

 

As a Digital Marketing Specialist, reporting to the Manager of Digital Services, you will help execute digital marketing campaigns across all our markets, working with marketing, designers, writers, and web developers.

 

You will manage our marketing automation system (Hubspot), creating and managing processes that ensure best practices in lead generation and list management. You will drive improvements in the performance of eblast campaigns, targeting, nurturing campaigns, and personalization. You will create eblasts, landing pages, and website calls to action. You will proactively manage testing and reporting on campaigns, including A/B testing, analytics, and campaign data.

 

You will help manage and maintain all corporate and consumer websites and in-house apps.

 

 

Responsibilities

  • Manage marketing automation system and processes, including lists, targeting, nurturing, and personalization
  • Manage internal projects from start to finish, including implementation, testing, and execution, keeping the project on schedule
  • Maintain a proactive approach to testing, using A/B testing and analytics to continuously hone and improve campaign performance
  • Set goals and execute, measure, test, revise, and report on them
  • Maintain website content using our CMS
  • Maintain sales app content and permissions
  • Communicate effectively with marketing managers to ensure customer satisfaction
  • Provide marketing automation training to new admins and employees
  • Mentor new interns and employees

Qualifications

  • 2-4years’ experience required
  • Certification on marketing automation (Hubspot strongly preferred), or certification secured within 6 months of hire
  • College or university degree and experience in relevant field
  • Results-oriented with high expectations for quality, accuracy, and overall excellence
  • Must be a team player, highly organized and motivated with a demonstrated ability to work within tight deadlines
  • Ability to work at a fast pace, handling multiple projects at once
  • Basic HTML skills a plus
  • B2B experience would be ideal
  • Solid writing, proofreading, and editorial skills
  • May require occasional travel

 

Required/Preferred Education and Experience:

  • 2-4 years experience required
  • College or university degree and experience in relevant field

 

 

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities will be reviewed periodically as duties and responsibilities change with business necessity. Essential and marginal job functions are subject to modification.

 

EOE/Minorities/Women/Vets/Disabled