ZOLL Medical is a growing, innovation-driven company on the forefront of delivering medical devices to save lives, and software solutions to improve efficiency. With customers in more than 140 countries, we continue to expand our reach, as well as our product offerings. Hospitals, emergency medical services (EMS), and others trust us to provide high-quality products and exceptional customer service. ZOLL products are used every day across the globe to save the lives of people who suffer sudden cardiac arrest. From Real CPR Help® technology—an industry first—to the world’s only wearable defibrillator, our capabilities and features set us apart. But none of this would be possible without the motivation and dedication of ZOLL employees, and we’re invested in their success.
We offer competitive salaries and a comprehensive benefits package. Join our team. It’s a great time to be a part of ZOLL!
As a Digital Marketing Specialist, reporting to the Manager of Digital Services, you will help execute digital marketing campaigns across all our markets, working with marketing, designers, writers, and web developers.
You will manage our marketing automation system (Hubspot), creating and managing processes that ensure best practices in lead generation and list management. You will drive improvements in the performance of eblast campaigns, targeting, nurturing campaigns, and personalization. You will create eblasts, landing pages, and website calls to action. You will proactively manage testing and reporting on campaigns, including A/B testing, analytics, and campaign data.
You will help manage and maintain all corporate and consumer websites and in-house apps.
Required/Preferred Education and Experience:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities will be reviewed periodically as duties and responsibilities change with business necessity. Essential and marginal job functions are subject to modification.